{"id":673,"date":"2024-09-17T13:55:14","date_gmt":"2024-09-17T13:55:14","guid":{"rendered":"http:\/\/buckinghamshire-removals.co.uk\/?p=673"},"modified":"2024-09-19T14:11:50","modified_gmt":"2024-09-19T14:11:50","slug":"uk-government-reprimands-flutters-sky-betting-gaming-for-sharing-customer-data-with-advertisers","status":"publish","type":"post","link":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/2024\/09\/17\/uk-government-reprimands-flutters-sky-betting-gaming-for-sharing-customer-data-with-advertisers\/","title":{"rendered":"UK Government Reprimands Flutter\u2019s Sky Betting & Gaming for Sharing Customer Data With Advertisers"},"content":{"rendered":"
<\/div>\n

Unlawful data sharing<\/h2>\n

The data protection arm of the UK government’s Department for Science, Innovation and Technology has \u201creprimanded\u201d Flutter-owned Sky Betting & Gaming for unlawfully sharing subscribers\u2019 details with advertising firms.<\/p>\n

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complaint by pressure group<\/p>\n<\/blockquote>\n

According to The Guardian<\/em> on Tuesday, the telling off by the Information Commissioner\u2019s Office (ICO) came after the regulator investigated Flutter\u2019s Sky Betting & Gaming holding brand Bonne Terre Ltd after a complaint by pressure group Clean Up Gambling.<\/p>\n

The not-for-profit body alleged the Flutter iGaming subsidiary, whose brands include Sky Bet, Sky Vegas, Sky Bingo, Sky Casino and Sky Poker, was \u201cmisusing its customers\u2019 personal data to target vulnerable gamblers.\u201d<\/p>\n

Upon investigation, the ICO said it found zero evidence Sky\u2019s intention was to target at-risk gamblers.\u00a0<\/p>\n

Fortunate finding<\/h2>\n

A Sky Betting & Gaming spokesperson stated the iGaming firm \u201cwelcomed\u201d the all-clear on the vulnerable gambling accusation after the ICO\u2019s \u201cexhaustive 18-month investigation.\u201d<\/p>\n

What the probe uncovered, however, was that the Flutter firm had, without customers\u2019 consent, processed their data via advertising cookies over a seven-week period in early 2023. Sky then immediately passed customers\u2019 data onto advertising tech firms before it gave customers the option to accept or decline cookies.<\/p>\n

In a statement, ICO Deputy Commissioner Stephen Bonner said seemingly tailored ads, such as a commercial for sneakers popping up after joining a gym online, were commonplace.\u00a0Bonner added, however, that while some people may be happy to consent to these ads, others might not appreciate them when they impinge on the more \u201csensitive aspects of our digital activity.\u201d<\/a> <\/p>\n

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personal information being shared with advertisers\u201d<\/p>\n<\/blockquote>\n

\u201cFor example, if you are visiting a gambling website or looking up concerning health symptoms, you may want to prevent this personal information being shared with advertisers.\u201d<\/p>\n

The spokesperson for Flutter\u2019s UK iGaming brand blamed the breach on an \u201caccidental technical error.\u201d The exec added Sky \u201crectified this error within a day of becoming aware of it.\u201d<\/p>\n

Dealing with the past<\/h2>\n

Clean Up Gambling first leveled the claim against Sky Bet\u2019s \u201cinvasive\u201d online data retrieval processes<\/a> that involved \u201cwidespread illegality\u201d back in August 2022. <\/p>\n

The non-profit is led by Matt Zarb-Cousin, co-founder of anti-gambling software company Gamban.<\/div>\n

The probe may have brought back bad memories for Flutter of a Sky Vegas free spins promo sent to vulnerable customers in 2021, for which the UKGC fined it \u00a31.17m<\/a> ($2.24m).<\/p>\n

The post UK Government Reprimands Flutter\u2019s Sky Betting & Gaming for Sharing Customer Data With Advertisers<\/a> appeared first on Vegas Slots Online News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unlawful data sharing The data protection arm of the UK government’s Department for Science, Innovation and Technology has \u201creprimanded\u201d Flutter-owned Sky Betting & Gaming for unlawfully sharing subscribers\u2019 details with advertising firms. complaint by pressure group According to The Guardian on Tuesday, the telling off […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/673"}],"collection":[{"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":1,"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/673\/revisions"}],"predecessor-version":[{"id":674,"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/673\/revisions\/674"}],"wp:attachment":[{"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/buckinghamshire-removals.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}